Consumers see a lot of ads. How do you make sure that your ads are memorable after they consumers view it online?
The team at Phocuswright recently did a study to find out what makes ads the most memorable and came away with the top 3 ways to do so.
The company asked participants – What do you remember most about the travel advertising you saw online? The respondents indicated that there were 3 things that helped them remember the ads. Visuals, deals and personalization topped the list.
This study was specifically for travel related ads, but these results could easily be transferred to basically any industry.
49% of the respondents said that making ads more visual helped them remember the ads. Since Google doesn’t allow images to be added to search ads, you can use display ads instead. Bing does allow images in search ads with their new multi-image extension.
41% of the respondents said that a deal or specific price listed in the ad helped them remember the ads. This is easily achieved in Google search ads by adding a deal with the promotion extension. This allows advertisers to promote a specific deal they’re currently having.
37% of the respondents said that personalization helped them remember the ads. Google offers dynamic retargeting that can help advertisers target specific users with specific ads that have showed an interest in a specific product the advertiser sells. This retargeting or remarketing is highly effective is one is looking at making a sale.
The key to any ad campaign is the use the tools that each platform provides. Bing may offer visual search ads but Google also has display ads that can essentially achieve the same goal. They both can promote deals and make the ads very personal.